Resources

Media Guide

A media guide built for South African machine sales, with the photos and details needed to show equipment properly.

How Media Guide supports a machine listing week

The Media Guide explains how machine tools should be presented for listings and buyer review. It sets out the photos, angles, and supporting details that help show a lathe, boring machine, or valve grinder clearly.

The Media Guide starts with the machine identity, serial plate, and a full view from both front corners. Lighting matters more than filters when you are showing bed wear, table condition, guards, and control panels. For stock moving through Johannesburg, Durban, or Cape Town, include the storage setting as well, especially where dust, sea air, or intermittent power may have affected condition.

Begin with one complete walk-around before any close-ups are taken. After that, capture the chuck, slides, tailstock, electrical cabinet, lubrication points, and any tooling that goes with the machine. A printed check sheet near the lathe or boring machine helps prevent missing the details buyers usually ask for later.

Photos needed for listings

A usable sales listing needs a clear image set and the right machine facts. Show viewing angles, ID plates, visible wear points, supplied accessories, and faults plainly in the frame. A lathe, boring machine, or valve grinder is easier to assess when the photos show what matters.

Use the Media Guide together with machine dimensions, availability, and a note of any missing parts before you send material through the contact form. Give the machine type and the serial plate number so the manual matches your equipment. Check that loose chucks, steadies, manuals, and guards are listed separately from the base machine.

  • Full machine views from both sides
  • Wear points shown in clear light
  • Accessories listed beside the machine

Condition checks that matter here

A machine photographed in Crown Mines needs more than a neat front shot. Buyers want to see slideways, leadscrews, coolant areas, switchgear, and any marks from storage or previous work. When a unit has stood idle, note whether it was under cover, connected to power, or kept with tooling removed.

Coastal stock often needs close photos of rust-prone surfaces, while inland machines benefit from detail on dust build-up around ways and cabinets. Power interruptions also affect when a machine can be run for a short demonstration. If testing is not possible, we say so directly and show the machine static with key components visible.

Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.

Using the guide with enquiries

Use the media guide with machine photos, availability timing, and faults already visible. Keep the subject line factual.

Prepare the media pack while the machine is still accessible and clean enough to photograph properly. Include the make, model, swing or table size where relevant, and any included tooling in the same file set. When a buyer asks for proof of condition, the guide gives a straightforward record of what was visible at the time of listing.